Who Decides What's Real: Underground Music Credibility in the Age of the Algorithm Tastemaker
The old gatekeepers of underground music credibility — the zines, the college radio DJs, the ink-stained critics — are sharing space with a new class of tastemakers who built their audiences one short-form video at a time. We look at how discovery, authenticity, and subcultural power are being renegotiated in real time, and what it means for the dark music scenes that depend on staying just underground enough.